Never Walk Into a Supplement Shop Without Knowing What You Want

Somehow the supplement business has become a $23 billion industry. Why? Partly because some supplements do work, but also because uneducated consumers get tricked and persuaded by VERY convincing marketers. Walking in cold and relying on product labels is a supplement marketers dream and a huge pitfall for consumers. There are literally 1000's of different supplements, all with the promise of doing something miraculous for your body. But do you really know what these products are doing? If you go into a supplement store and read the labels you'll see things like 1000% accelerated muscle growth, enhanced protein synthesis, godlike strength, body fat incineration, skin-tearing muscle pumps...quite frankly, they all sound fantastic. Marketers can make these claims all they want, but the reality is that most products won't do anything close to what they advertise. While it's true that some supplements work really well and do what they advertise, I'd estimate that 80% are complete crap and are nothing more than a blend of sugar and some other insignificant ingredients. Save yourself some time and money. If you're interested in taking supplements familiarize yourself with the different types and brands and do some research or ask a friend. ALWAYS figure out what works and what you want beforehand. Walk into the store with the intention of buying what you want and walk out with only what you came for.